Fundamental Digital Marketing Basics Course, LIVE Classes

• What is Marketing?
• What is Digital Marketing and its types?
• Understanding the Traditional Marketing Process
• Understanding Digital Marketing Process
• Benefits of Digital Marketing

• Understanding Digital Marketing Process with the help of Infographics and Demo.
• Basic Understanding of SEO, SMO, SMM, PPC, Google Analytics and Affiliate Marketing.

• Understanding websites, domain names & Web hosting
• Domain and Web Hosting Selection
• Planning & Conceptualizing a Website
• Building a website using CMS in Class
• Understanding Plugins and Extensions
• Case studies of different websites
• Selection of individual projects

• How do Search Engines work?
• Introduction to Search Engine Indexing and Crawling
• SEO Fundamentals & Concepts
• Understanding The SERP

• Keyword Analysis
• Meta Data Optimization
• URL Optimization
• H1, H2, H3 Tags Optimization and other considerations
• Internal Linking
• 301 Redirection
• 404 Error Pages
• Canonical Implementation
• Image Optimization
• Landing Page Optimization
•  No-Follow And Do-Follow
•  Creating Sitemap
•  Robot.txt
• Importance of 
• Relevant Tools for SEO
• SEO Algorithms and Updates
• Case study of 2 websites

• Link Building Tips & Techniques
• White Hat and Black Hat SEO
• Directory Submission
• Social Bookmarking Submission
• Search Engine Submission
• Web 2.0 Submission
• Article Submission
• Image Submission
• Video Submission
• Forum Submission
• PPT Submission
• PDF Submission
• Classified Submission
• Business Listing
• Blog Commenting
• Profile link creations
• Info-graphics Submission

• Facebook Marketing
• Linkedin Marketing
• Twitter Marketing
• Youtube Marketing
• Running Ads on Facebook

• Creating Local Listing In Search Engine
• Verification Of Listing
• Google Reviews

• Introduction to Google Analytics
• How to set up an analytics account
• How to add analytics code in the website
• Understanding terminologies bounce, bounce rate & exit rate

• Adding site and verification
• Demo
• Sitemaps
• Robots.txt and Links Removal

• Introduction To Online Advertising And Adwords
• Adwords Account And Campaign Basics
• Adwords Targeting And Placement
• Adwords Bidding And Budgeting
• Adwords Tools

• How does email work?
• Challenges faced in sending bulk emails
• How to overcome these challenges?
• Types of email marketing- Opt-in & bulk emailing
• What is opt-in email marketing?
• Setting up email marketing account
• Best platforms to do opt-in email marketing
• Setting up lists & web form
• Creating a broadcast email

• Affiliate Marketing
• Blogging & Adsense
• Earning through Video Ads
• Influencer Marketing