Learn Digital Marketing Online Training, Courses, Live Class

Learn Digital Marketing Online Training, Courses, Live Class

Digital Marketing Foundation Course

Certificate Included
1-on-1 class available
Group class available

Class Content

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  • Module 1: Basic Digital Marketing keyboard_arrow_down
      ,- What is marketing?
      - What is Digital Marketing and its types?
      - Understanding the Traditional Marketing Process
      - Understanding Digital Marketing Process
      - Benefits of Digital Marketing
  • Module 2: Digital Marketing in Depth keyboard_arrow_down
      - Understanding Digital Marketing Process with the help of Infographics and Demo
      - Basic Understanding of SEO, SMO, SMM, PPC, Google Analytics and Affiliate Marketing
  • Module 3: Website Planning & Creation keyboard_arrow_down
      - Understanding websites, domain names & Web hosting
      - Domain and Web Hosting Selection
      - Planning & Conceptualising a Website
      - Building a website using CMS in Class
      - Understanding Plugins and Extensions
      - Case studies of different websites
      - Selection of individual projects
  • Module 4: Search Engine Optimization (SEO) keyboard_arrow_down
      - How do Search Engines work?
      - Introduction to Search Engine Indexing and Crawling
      - SEO Fundamentals & Concepts
      - Understanding The SERP
  • Module 5: On Page Optimization keyboard_arrow_down
      - Keyword Analysis
      - Meta Data Optimization
      - URL Optimization
      - H1, H2, H3 Tags Optimization and other considerations
      - Internal Linking
      - 301 Redirection
      - 404 Error Pages
      - Canonical Implementation
      - Image Optimization
      - Landing Page Optimization
      -  No-Follow And Do-Follow
      -  Creating Sitemap
      -  Robot.txt
      - Importance of Content
      - Relevant Tools for SEO
      - SEO Algorithms and Updates
      - Case study of 2 websites
  • Module 6: Off Page Optimization keyboard_arrow_down
      - Link Building Tips & Techniques
      - What is the difference between White Hat And Black Hat SEO
      - Directory Submission
      - Social Bookmarking Submission
      - Search Engine Submission
      - Web 2.0 Submission
      - Article Submission
      - Image Submission
      - Video Submission
      - Forum Submission
      - PPT Submission
      - PDF Submission
      - Classified Submission
      - Business Listing
      - Blog Commenting
      - Profile link creations
      - Infographics Submission
  • Module 7: Local Listing And Google Business keyboard_arrow_down
      - Creating Local Listing In Search Engine
      - Learn how you can setup Google Places (Including Images, Videos, Map Etc)
      - Verification Of Listing
      - Google Reviews
  • Module 8: Social Media Optimization (SMO) keyboard_arrow_down
      - Introduction To Social Media Optimization
      - Types Of Major Social Media Platforms 
      Facebook,  LinkedIn, Twitter, YouTube, Pinterest etc.
      - Image Optimization and Hashtags
      - Social Media Accounts & Page Creation
  • Module 10: Social Media Marketing keyboard_arrow_down
      - Page Vs Profile Vs Group
      - Facebook Advertising And Its Types In Detail
      - Creating Advertising Campaigns & Running Ads
      - Creating Strong Profiles On Twitter
      - Followers, ReTweets, Clicks,
      - Conversions, HashTags
      -  What Is LinkedIn?
      - LinkedIn Optimization
      - Individual Profile Vs. Company Profile
      - Branding On LinkedIn
      - Marketing On LinkedIn Groups
  • Case Study Of Best Social Media Profiles keyboard_arrow_down
      - Learning through case study of the best social media profiles
      - Understanding of creative ads
  • Module 11: Google Web Analytics keyboard_arrow_down
      - Introduction to Google Analytics
      - How to set up an analytics account
      - How to add analytics code in the website
      - Understanding goals and conversions
      - Understanding bounce, bounce rate & exit rate
      - Understanding of funnels in Analytics account
      - How to integrate AdWords and analytics account
  • Module 12: Webmaster Tools keyboard_arrow_down
      - Adding site and verification
      - Setting Geo-target location
      - Search queries analysis
      - Filtering search queries
      - External Links report
      - Crawls stats and Errors
      - Sitemaps
      - Robots.txt and Links Removal
  • Module 13: Google Adwords keyboard_arrow_down
      - Introduction To Online Advertising And Adwords
      - Adwords Account And Campaign Basics
      - Adwords Targeting And Placement
      - Adwords Bidding And Budgeting
      - Adwords Tools
      - Ads Type
      - Bidding Strategies
      - Search Network
      - Display Network
      - Shopping Ads
      - Video Ads
      - Universal App Ads
      - Tracking Script
      - Remarketing
      - Performance Monitoring 
      - Reports
  • Module 14: Email Marketing keyboard_arrow_down
      - How does email work?
      - Challenges faced in sending bulk emails
      - How to overcome these challenges?
      - Learn different types of email marketing- Opt-in & bulk emailing.
      - What is opt-in email marketing?
      - Setting up email marketing account
      - Get to know what are the best platforms to do opt-in email marketing.
      - Setting up lists & web form
      - Creating a broadcast email
      - What are autoresponders?
      - Setting up autoresponders
      - How to do bulk emailing?
      - Best practices to send bulk emails
      - Tricks to land in the inbox instead of the spam folder
      - Improving ROI with A/B testing
  • Module 15: Sms & Whatsapp Marketing keyboard_arrow_down
      - Marketing through Whatsapp
      - Collecting Data for SMS Marketing
      -Marketing through SMS
  • Module 16: Lead Generation keyboard_arrow_down
      - Understanding lead generation for business
      - Why lead generation is important?
      -  Concept of landing pages
       - Understanding thank-you page
      - Converting leads into sales
      - Creating a lead nurturing strategy
      - Basic Understanding of Enquiry Forms
  • Module 17: Earning Money Through Digital Marketing keyboard_arrow_down
      - Affiliate Marketing
      - Blogging & Adsense
      - Earning through Video Ads
      - Influencer Marketing
  • Case Studies And Project Discussion keyboard_arrow_down
      - Learning through Case Studies
      - Project Discussion and Evaluation
      - Planning your career in Digital Marketing

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Group Classes (per Course)

Take classes in a group batch to avail heavy discounts

$ 149

$ 9.3125 per class

Demo Class

Be a part of a demo class.

$ 9

Batch Schedule

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Batch Name Start Date Days & Time (America/New_York)

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Class Highlights

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About the Live Classes
Learn Google Digital Marketing with live projects. Practical training with loads of assignments for maximum learning.

What you’ll learn
  • Discovering new tools offered by the Internet.
  • Understand and assess the online consumer mentality.
  • Evaluate Internet marketing indicators and point KPIs.
  • Using the Google Search Console or Webmaster Tools
Pre Requisites
  • Creative thinking
  • Online sales skills
  • Positive thinking personality
Softwares Used
  • Google Webmasters
  • Google Analystics
  • Google Adwords
  • Google Keyword Planner
  • Google Trends
  • Light House
Who Should Join
  • Beginners in Digital Marketing

Frequently Asked Questions

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