Learn Digital Marketing Online Training, Courses, Live Class

Learn Digital Marketing Online Training, Courses, Live Class

Digital Marketing Foundation Course

Certificate Included
Live Classes

Class Highlights

#Go to top

About the Live Classes
Learn Google Digital Marketing with live projects. Practical training with loads of assignments for maximum learning.

What you’ll learn
  • Discovering new tools offered by the Internet.
  • Understand and assess the online consumer mentality.
  • Evaluate Internet marketing indicators and point KPIs.
  • Using the Google Search Console or Webmaster Tools
Pre Requisites
  • Creative thinking
  • Online sales skills
  • Positive thinking personality
Softwares Used
  • Google Webmasters
  • Google Analystics
  • Google Adwords
  • Google Keyword Planner
  • Google Trends
  • Light House
Who Should Join
  • Beginners in Digital Marketing

Class Content

#Go to top

  • Module 1: Basic Digital Marketing keyboard_arrow_down
      ,- What is marketing?
      - What is Digital Marketing and its types?
      - Understanding the Traditional Marketing Process
      - Understanding Digital Marketing Process
      - Benefits of Digital Marketing
  • Module 2: Digital Marketing in Depth keyboard_arrow_down
      - Understanding Digital Marketing Process with the help of Infographics and Demo
      - Basic Understanding of SEO, SMO, SMM, PPC, Google Analytics and Affiliate Marketing
  • Module 3: Website Planning & Creation keyboard_arrow_down
      - Understanding websites, domain names & Web hosting
      - Domain and Web Hosting Selection
      - Planning & Conceptualising a Website
      - Building a website using CMS in Class
      - Understanding Plugins and Extensions
      - Case studies of different websites
      - Selection of individual projects
  • Module 4: Search Engine Optimization (SEO) keyboard_arrow_down
      - How do Search Engines work?
      - Introduction to Search Engine Indexing and Crawling
      - SEO Fundamentals & Concepts
      - Understanding The SERP
  • Module 5: On Page Optimization keyboard_arrow_down
      - Keyword Analysis
      - Meta Data Optimization
      - URL Optimization
      - H1, H2, H3 Tags Optimization and other considerations
      - Internal Linking
      - 301 Redirection
      - 404 Error Pages
      - Canonical Implementation
      - Image Optimization
      - Landing Page Optimization
      -  No-Follow And Do-Follow
      -  Creating Sitemap
      -  Robot.txt
      - Importance of Content
      - Relevant Tools for SEO
      - SEO Algorithms and Updates
      - Case study of 2 websites
  • Module 6: Off Page Optimization keyboard_arrow_down
      - Link Building Tips & Techniques
      - What is the difference between White Hat And Black Hat SEO
      - Directory Submission
      - Social Bookmarking Submission
      - Search Engine Submission
      - Web 2.0 Submission
      - Article Submission
      - Image Submission
      - Video Submission
      - Forum Submission
      - PPT Submission
      - PDF Submission
      - Classified Submission
      - Business Listing
      - Blog Commenting
      - Profile link creations
      - Infographics Submission
  • Module 7: Local Listing And Google Business keyboard_arrow_down
      - Creating Local Listing In Search Engine
      - Learn how you can setup Google Places (Including Images, Videos, Map Etc)
      - Verification Of Listing
      - Google Reviews
  • Module 8: Social Media Optimization (SMO) keyboard_arrow_down
      - Introduction To Social Media Optimization
      - Types Of Major Social Media Platforms 
      Facebook,  LinkedIn, Twitter, YouTube, Pinterest etc.
      - Image Optimization and Hashtags
      - Social Media Accounts & Page Creation
  • Module 10: Social Media Marketing keyboard_arrow_down
      - Page Vs Profile Vs Group
      - Facebook Advertising And Its Types In Detail
      - Creating Advertising Campaigns & Running Ads
      - Creating Strong Profiles On Twitter
      - Followers, ReTweets, Clicks,
      - Conversions, HashTags
      -  What Is LinkedIn?
      - LinkedIn Optimization
      - Individual Profile Vs. Company Profile
      - Branding On LinkedIn
      - Marketing On LinkedIn Groups
  • Case Study Of Best Social Media Profiles keyboard_arrow_down
      - Learning through case study of the best social media profiles
      - Understanding of creative ads
  • Module 11: Google Web Analytics keyboard_arrow_down
      - Introduction to Google Analytics
      - How to set up an analytics account
      - How to add analytics code in the website
      - Understanding goals and conversions
      - Understanding bounce, bounce rate & exit rate
      - Understanding of funnels in Analytics account
      - How to integrate AdWords and analytics account
  • Module 12: Webmaster Tools keyboard_arrow_down
      - Adding site and verification
      - Setting Geo-target location
      - Search queries analysis
      - Filtering search queries
      - External Links report
      - Crawls stats and Errors
      - Sitemaps
      - Robots.txt and Links Removal
  • Module 13: Google Adwords keyboard_arrow_down
      - Introduction To Online Advertising And Adwords
      - Adwords Account And Campaign Basics
      - Adwords Targeting And Placement
      - Adwords Bidding And Budgeting
      - Adwords Tools
      - Ads Type
      - Bidding Strategies
      - Search Network
      - Display Network
      - Shopping Ads
      - Video Ads
      - Universal App Ads
      - Tracking Script
      - Remarketing
      - Performance Monitoring 
      - Reports
  • Module 14: Email Marketing keyboard_arrow_down
      - How does email work?
      - Challenges faced in sending bulk emails
      - How to overcome these challenges?
      - Learn different types of email marketing- Opt-in & bulk emailing.
      - What is opt-in email marketing?
      - Setting up email marketing account
      - Get to know what are the best platforms to do opt-in email marketing.
      - Setting up lists & web form
      - Creating a broadcast email
      - What are autoresponders?
      - Setting up autoresponders
      - How to do bulk emailing?
      - Best practices to send bulk emails
      - Tricks to land in the inbox instead of the spam folder
      - Improving ROI with A/B testing
  • Module 15: Sms & Whatsapp Marketing keyboard_arrow_down
      - Marketing through Whatsapp
      - Collecting Data for SMS Marketing
      -Marketing through SMS
  • Module 16: Lead Generation keyboard_arrow_down
      - Understanding lead generation for business
      - Why lead generation is important?
      -  Concept of landing pages
       - Understanding thank-you page
      - Converting leads into sales
      - Creating a lead nurturing strategy
      - Basic Understanding of Enquiry Forms
  • Module 17: Earning Money Through Digital Marketing keyboard_arrow_down
      - Affiliate Marketing
      - Blogging & Adsense
      - Earning through Video Ads
      - Influencer Marketing
  • Case Studies And Project Discussion keyboard_arrow_down
      - Learning through Case Studies
      - Project Discussion and Evaluation
      - Planning your career in Digital Marketing

Subscribe to Classes

Get access to all videos & attend live classes

What will you get?

Live Classes

Reading Materials



Project based training


Batch Schedule

#Go to top

Batch Name Start Date (Tentative) Days & Time (America/New_York)

Batches Coming Soon!

These batches don't suit you or looking for private 1-on-1 lessons? and get the time that suits you.


What other students turned professionals have to say about us after learning with us and reaching their goals.

The course is overall very good and updated syllabus.

Pankaj lalla

star star star star

I have now completed the course and I'm very satisfied with this course, I have learnt many things that did not know before. Thank you so much

Davy jaures Becho

star star star star star

Frequently Asked Questions

#Go to top