Learn Digital Marketing Online Training, Courses, Live Class

,- What is marketing?
- What is Digital Marketing and its types?
- Understanding the Traditional Marketing Process
- Understanding Digital Marketing Process
- Benefits of Digital Marketing

- Understanding Digital Marketing Process with the help of Infographics and Demo
- Basic Understanding of SEO, SMO, SMM, PPC, Google Analytics and Affiliate Marketing

- Understanding websites, domain names & Web hosting
- Domain and Web Hosting Selection
- Planning & Conceptualising a Website
- Building a website using CMS in Class
- Understanding Plugins and Extensions
- Case studies of different websites
- Selection of individual projects

- How do Search Engines work?
- Introduction to Search Engine Indexing and Crawling
- SEO Fundamentals & Concepts
- Understanding The SERP

- Keyword Analysis
- Meta Data Optimization
- URL Optimization
- H1, H2, H3 Tags Optimization and other considerations
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- Image Optimization
- Landing Page Optimization
-  No-Follow And Do-Follow
-  Creating Sitemap
-  Robot.txt
- Importance of Content
- Relevant Tools for SEO
- SEO Algorithms and Updates
- Case study of 2 websites

- Link Building Tips & Techniques
- What is the difference between White Hat And Black Hat SEO
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Profile link creations
- Infographics Submission

- Creating Local Listing In Search Engine
- Learn how you can setup Google Places (Including Images, Videos, Map Etc)
- Verification Of Listing
- Google Reviews

- Introduction To Social Media Optimization
- Types Of Major Social Media Platforms 
Facebook,  LinkedIn, Twitter, YouTube, Pinterest etc.
- Image Optimization and Hashtags
- Social Media Accounts & Page Creation

Facebook:

- Page Vs Profile Vs Group
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns & Running Ads

Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags

LinkedIn:
-  What Is LinkedIn?
- LinkedIn Optimization
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups

- Learning through case study of the best social media profiles
- Understanding of creative ads

- Introduction to Google Analytics
- How to set up an analytics account
- How to add analytics code in the website
- Understanding goals and conversions
- Understanding bounce, bounce rate & exit rate
- Understanding of funnels in Analytics account
- How to integrate AdWords and analytics account

- Adding site and verification
- Setting Geo-target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Sitemaps
- Robots.txt and Links Removal

- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Adwords Targeting And Placement
- Adwords Bidding And Budgeting
- Adwords Tools
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Remarketing
- Performance Monitoring 
- Reports

- How does email work?
- Challenges faced in sending bulk emails
- How to overcome these challenges?
- Learn different types of email marketing- Opt-in & bulk emailing.
- What is opt-in email marketing?
- Setting up email marketing account
- Get to know what are the best platforms to do opt-in email marketing.
- Setting up lists & web form
- Creating a broadcast email
- What are autoresponders?
- Setting up autoresponders
- How to do bulk emailing?
- Best practices to send bulk emails
- Tricks to land in the inbox instead of the spam folder
- Improving ROI with A/B testing

- Marketing through Whatsapp
- Collecting Data for SMS Marketing
-Marketing through SMS

- Understanding lead generation for business
- Why lead generation is important?
-  Concept of landing pages
 - Understanding thank-you page
- Converting leads into sales
- Creating a lead nurturing strategy
- Basic Understanding of Enquiry Forms

- Affiliate Marketing
- Blogging & Adsense
- Earning through Video Ads
- Influencer Marketing

- Learning through Case Studies
- Project Discussion and Evaluation
- Planning your career in Digital Marketing