Learn Digital Marketing Online Training, Courses, Live Class
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Learn Digital Marketing Online Training, Courses, Live Class

Digital Marketing Foundation Course

Certificate Included
1-on-1 class available
Group class available


  • group 1-6 learners/class or 1-on-1 class
  • date_range 2 Months ( 16 Hrs of live classes)
  • face Ages:  
    13-18
    18+

Book for $ 149

Class Content

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  • Module 1: Basic Digital Marketing keyboard_arrow_down 
      ,- What is marketing?
- What is Digital Marketing and its types?
- Understanding the Traditional Marketing Process
- Understanding Digital Marketing Process
- Benefits of Digital Marketing
  • Module 2: Digital Marketing in Depth keyboard_arrow_down 
      - Understanding Digital Marketing Process with the help of Infographics and Demo
- Basic Understanding of SEO, SMO, SMM, PPC, Google Analytics and Affiliate Marketing
  • Module 3: Website Planning & Creation keyboard_arrow_down 
      - Understanding websites, domain names & Web hosting
- Domain and Web Hosting Selection
- Planning & Conceptualising a Website
- Building a website using CMS in Class
- Understanding Plugins and Extensions
- Case studies of different websites
- Selection of individual projects
  • Module 4: Search Engine Optimization (SEO) keyboard_arrow_down 
      - How do Search Engines work?
- Introduction to Search Engine Indexing and Crawling
- SEO Fundamentals & Concepts
- Understanding The SERP
  • Module 5: On Page Optimization keyboard_arrow_down 
      - Keyword Analysis
- Meta Data Optimization
- URL Optimization
- H1, H2, H3 Tags Optimization and other considerations
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- Image Optimization
- Landing Page Optimization
-  No-Follow And Do-Follow
-  Creating Sitemap
-  Robot.txt
- Importance of Content
- Relevant Tools for SEO
- SEO Algorithms and Updates
- Case study of 2 websites
  • Module 6: Off Page Optimization keyboard_arrow_down 
      - Link Building Tips & Techniques
- What is the difference between White Hat And Black Hat SEO
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Profile link creations
- Infographics Submission
  • Module 7: Local Listing And Google Business keyboard_arrow_down 
      - Creating Local Listing In Search Engine
- Learn how you can setup Google Places (Including Images, Videos, Map Etc)
- Verification Of Listing
- Google Reviews
  • Module 8: Social Media Optimization (SMO) keyboard_arrow_down 
      - Introduction To Social Media Optimization
- Types Of Major Social Media Platforms 
Facebook,  LinkedIn, Twitter, YouTube, Pinterest etc.
- Image Optimization and Hashtags
- Social Media Accounts & Page Creation
  • Module 10: Social Media Marketing keyboard_arrow_down 
      Facebook:

- Page Vs Profile Vs Group
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns & Running Ads

Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags

LinkedIn:
-  What Is LinkedIn?
- LinkedIn Optimization
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
  • Case Study Of Best Social Media Profiles keyboard_arrow_down 
      - Learning through case study of the best social media profiles
- Understanding of creative ads
  • Module 11: Google Web Analytics keyboard_arrow_down 
      - Introduction to Google Analytics
- How to set up an analytics account
- How to add analytics code in the website
- Understanding goals and conversions
- Understanding bounce, bounce rate & exit rate
- Understanding of funnels in Analytics account
- How to integrate AdWords and analytics account
  • Module 12: Webmaster Tools keyboard_arrow_down 
      - Adding site and verification
- Setting Geo-target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Sitemaps
- Robots.txt and Links Removal
  • Module 13: Google Adwords keyboard_arrow_down 
      - Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Adwords Targeting And Placement
- Adwords Bidding And Budgeting
- Adwords Tools
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Remarketing
- Performance Monitoring 
- Reports
  • Module 14: Email Marketing keyboard_arrow_down 
      - How does email work?
- Challenges faced in sending bulk emails
- How to overcome these challenges?
- Learn different types of email marketing- Opt-in & bulk emailing.
- What is opt-in email marketing?
- Setting up email marketing account
- Get to know what are the best platforms to do opt-in email marketing.
- Setting up lists & web form
- Creating a broadcast email
- What are autoresponders?
- Setting up autoresponders
- How to do bulk emailing?
- Best practices to send bulk emails
- Tricks to land in the inbox instead of the spam folder
- Improving ROI with A/B testing
  • Module 15: Sms & Whatsapp Marketing keyboard_arrow_down 
      - Marketing through Whatsapp
- Collecting Data for SMS Marketing
-Marketing through SMS
  • Module 16: Lead Generation keyboard_arrow_down 
      - Understanding lead generation for business
- Why lead generation is important?
-  Concept of landing pages
 - Understanding thank-you page
- Converting leads into sales
- Creating a lead nurturing strategy
- Basic Understanding of Enquiry Forms
  • Module 17: Earning Money Through Digital Marketing keyboard_arrow_down 
      - Affiliate Marketing
- Blogging & Adsense
- Earning through Video Ads
- Influencer Marketing
  • Case Studies And Project Discussion keyboard_arrow_down 
      - Learning through Case Studies
- Project Discussion and Evaluation
- Planning your career in Digital Marketing

Interested in the classes?

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Pricing


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Best

Group Classes (per Course)

Take classes in a group batch to avail heavy discounts

$ 149

$ 9.3125 per class


For private 1-on-1 lessons,

Demo Class

Be a part of a demo class.

$ 9


For private 1-on-1 lessons,

Batch Schedule

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Batch Name Start Date Days & Time (America/New_York)

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Class Highlights

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About the Live Classes
 Learn Google Digital Marketing with live projects. Practical training with loads of assignments for maximum learning.

What you’ll learn
  • Discovering new tools offered by the Internet.
  • Understand and assess the online consumer mentality.
  • Evaluate Internet marketing indicators and point KPIs.
  • Using the Google Search Console or Webmaster Tools
Pre Requisites
  • Creative thinking
  • Online sales skills
  • Positive thinking personality
Softwares Used
  • Google Webmasters
  • Google Analystics
  • Google Adwords
  • Google Keyword Planner
  • Google Trends
  • Light House
  • AHREF
Who Should Join
  • Beginners in Digital Marketing
Tags
#digitalmarketing

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